About us
The way we would want to be sold to
A showroom built by people who buy cars the way our clients do: carefully, and only once they trust who is selling.
AMFA Motors began with a simple frustration. Buying a pre-owned car meant accepting uncertainty, and the people selling them rarely made that easier. We opened our first floor to prove the opposite was possible.
We did not start from nothing. The showroom opened in 2014 inside a family group whose first company, Paradise Real Estate and Construction, has been building in Bahrain since 1982. Forty-four years of trading in a market this small leaves a reputation that is easy to check and expensive to lose.
Every car we take in is bought on our own account, inspected by our own technicians and photographed as it actually is. Nothing is listed before we would be willing to drive it ourselves.
That approach is slower, and it costs us cars we could have sold at a profit. It is also why most of our business now arrives through people who bought here before, and who were never asked to send anyone.
How we work
- We buy the car, not the story
- Provenance, paint depth and service records are checked before we commit, so nothing reaches the floor on the strength of a seller assurance.
- One price, explained
- The number on the listing is the number we trade at. Registration, warranty and finance are quoted separately and in writing.
- After the handover
- Servicing, resale and sourcing a specific car continue long after the keys change hands, because the second purchase is worth more to us than the first.
- Transparency and accountability
- Two of the five values the group published years before this showroom had a website. We did not pick them for a car page. We inherited them, and they are the two we are held to hardest.
The wider group
The wider group
The showroom is one business inside AMFA Holding, formed in 2013 on the base of Paradise Real Estate and Construction, which has traded in Bahrain since 1982.
- AMFA Real EstateThe group’s founding business, developing land and holding property across Bahrain. It is what the rest of the group, including this showroom, was built on.View all
- AMFA Rent a CarSelf-drive and chauffeur hire, run from Sanabis a few minutes from this floor. The sensible answer when the car is needed for a fortnight rather than five years.View all
- AMFA ConstructionThe contracting arm, building residential and commercial property in Bahrain. The same technicians and the same standard of finish sit behind the workshop here.View all
- Property InnOur sister company, handling leasing and property management for residential and commercial landlords across Bahrain.View all
Client voices
What owners tell us
They talked me out of the first car I wanted and into a better one for less money. That told me everything about how they operate.
Client nameBought a Range Rover The inspection report was handed to me before I asked for it, including the flaws. I have never had that anywhere else.
Client nameBought a 911 Third car from them. My brother has bought two. That is the whole review.
Client nameReturning client